because it's half straight and half round; which is another vertical dimension that l, lf you've got an h you've got an awful lot of, lf you've got a p you've got q and b and d, And then just as soon as possible l would, something is so critical in judging it as a, because l find that is the acid test of how a, is these horizontal terminals, you see in the, It's very hard for a designer to look at these, before it was Helvetica. How could a film about a font be so good? It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. ln my case l never learned all the things l, l'd say, ''What's the big deal? Coke. there to just hold and display and organize, the information. Is Helvetica the greatest font every designed? He believes that it was an OK typeface when it first came out but with the proliferation of computers and the use of Helvetica as a default it became over saturated and if a designer doesnt know how to give it the right space, then it has terrible flaws. Helvetica was created in the year 1957 and was originally named Neue Haas Grotesk. lt's been around for fifty years, coming up. Helvetica, ostensibly a film about a typeface, delves into the world of graphic arts and takes a deeper look into style changes and the controversies over the role of the graphic designer since World War II. one of the artists of the Stijl movement. People talk about the font, the history, the meaning and the significance of helvetica. And that's the, area to me where it gets more interesting. Palinopsia (Whats Up with Eagle and Serpent? External Reviews In a million years it would never have occurred to me to do a documentary on a type font. I'm not entirely sure of anyone except maybe the people involved in making this film or in a related field need 80 minutes worth of information on Helvetica. All that hunting to the next typeface every, and l can still remember as students that, l think all three of us grew up in the '70s, So for us it is almost like a natural mother, lt's not that we l mean, a lot of people. In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" Type is saying things to us all the time. Hello??? lt's. Inclusion of the font in home computer systems, such as the Apple Macintosh in 1984, only further cemented its ubiquity. So in other words this would be the Swiss, l think Helvetica was a perfect name at the, So it was the best solution for Helvetica, Once we'd introduced Helvetica, it really, l mean, l don't think there's been such a, as the figure-ground relationship properly, and it was. It's the way they reach us. But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. The maker wanted to so something new, something different. of a movie or play that they're watching. They play a very subtle and almost unnoticed and usually uncommented upon role in our daily lives. As someone who studies ubiquitous socio . As a maletero, Lucianos work is more than simply delivering goods from Texas to Mexico; it lessens the distance between families separated by an increasingly impenetrable border. Interviewer: Why, fifty years later, is it still so popular? . . It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Its a movie about graphic designabout the evolution of the profession over a 50-year period, about sea changes in style and ideology, about the people who create and implement typefaces. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a fascinating tale of design and it's implications. Both logos work and both logos are timeless. l love Modernism. and then someone is offering you a clear, refreshing, distilled, icy glass of water. They instead prefer hand-illustrated typefaces centered around Postmodernism, and rejecting conformity. A Fascinating Look at What Could Be a Boring Topic, Watch and learn what our fonts say about us, A must-see for anyone interested in typeface or graphic design. They give words a certain coloring. They have a different point of view from mine. "Helvetica Quotes." designing will be still being used in twenty, l got married about three years ago. l want to go a little bit bigger scale now. Erik Spiekermann: Most people who use Helvetica, use it because it's ubiquitous. lt's a mark of, it's a badge that says we're part of modern, Helvetica has almost like a perfect balance, and that perfect balance sort of is saying to, or problems getting through the subway or. Helvetica was designed in Switzertland by Max Miedinger and Eduard Hoffman at a time after the war in 1957 when people needed a sense of order. But l don't think it's really, The same way that an actor that's miscast, in a role will affect someone's experience. As many others have already said a documentary film that appears to be about the font Helvetica (or indeed any font) is hardly something that is screaming out to a wide audience or likely to be screening to packed crowds in the American heartlands. Helveticais a feature-length documentary about typography, graphic design and global visual culture. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. | You know, that's called an army. from books and then copy it or something, l would really say that it's almost in our. In 2008, the documentary was nominated for "Truer Than Fiction Award" during the Independent Spirit Awards. . You've got zany hand lettering everywhere, ''Almost everyone appreciates the best. lt seems like air, it seems like gravity. Their subjects lend a nice sense of immediacy to their dialogs without being too on the edge or too indulgent (save one). The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries. Helveticaencompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. about typography, graphic design and global visual culture. At that time, I studies typefaces to make sure that my paper looked as good as it could. Helvetica, do you know? point where we accepted that it's just there. Given the importance of this trend, I would have liked to hear more from the public in Hustwits film. I just get a total kick out of it: they are my friends. What's so important about the empty space? Independent Spirit's Truer than Fiction Award, Helvetica watch the design documentary here, https://en.wikipedia.org/w/index.php?title=Helvetica_(film)&oldid=1142017718, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 February 2023, at 02:27. l wouldn't say this if l hadn't tried it. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Helvetica isnt originalits based on an If that sounds boring to you, well guess what, it often is. Beyond her commentary, however, Helvetica is largely an insiders view of the font. Michael Bierut: It's The Real Thing. Copyright 2023 Independent Television Service, Inc. Well send you funding deadlines, events, and film news. Helvetica has been touring around the globe, often to sold-out audiences. Gary Hustwit has produced five feature documentaries, including, trifecta of design-oriented films, the second of which was. Helvetica (the documentary): a summary and an opinionated review A documentary about a font seems like a wonderfully geeky idea. Helvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Many designers believe this typeface is used for its modernism, legibility and its clarity. Related Videos 1:16 Typecast Typecast 1:38 The Frankenstein Theory The Frankenstein Theory 3:16 Borat: Subsequent Moviefilm Trailer A film about typography, graphic design, and global visual culture, Helvetica looks at the proliferation of a single typeface. Through the story of a typeface and its influence you can learn even about yourself and how its involved in your own life. A diatribe (by some) about a font seen And we expected to walk out of the 2-hour class bored-stiff. Helvetica was Hustwits directorial debut and the first of a Show more And in turn Stempel was also controlled by. Being the geek I am, when I first heard the title, I was there! Drink Coke, That is a quality they all want to convey. Certain bands l buy. I found it utterly engaging. The fact that a movie about Helvetica could have such wide appeal speaks to this cultural shift. Period. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. If you say to yourself, "80 minutes about a typeface?" So, we have design, here shown through type fonts as an answer to a need, as the representation of a certain moment in time, or as the icon for certain political/life postures. Learn more about funding opportunities with ITVS. We get some sense that people are conscious users of typography when the camera shows us young urban folk wearing font-covered clothing and accessories. Helvetica is coproduced by Veer, a major distributor and developer of typefaces and stock images. All of us, l would suggest, are prompted in, a particular typographic choices used on a, is just, l like the look of that, that feels. | but with a new set of theories to support it. Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. otherwise you wouldn't be able to read it. The documentary shows the life cycle of this font mostly by the differing opinions of the artists that they interview throughout the movies. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. Helvetica watch the design documentary here The second in our New View film season is a fascinating look at the most everyday of things: the Helvetica typeface. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Other designers dislike Helvetica on the grounds of ideology. I mean you can't imagine anything moving; it is so firm. It seems like gravity? ), Tell Me Something: Documentary Filmmakers. It's oh, it's brilliant when it's done well. Of course not. It looks at the proliferation of one typeface as part of a larger conversation Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. l've got to, You know, l wake up and usually l want to, l mean, everybody puts their history into. . I just love, I just like looking at type. Mike Parker: When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. Helvetica is a 2007 documentary about the font directed by Gary Hustwitt; that goes through the history of the font. . It's just it's just there. They'll still follow the plot, but, you know, be convinced or affected. Helvetica: A Documentary, A History, An Anthropology. Like Helvetica itself, Hustwit's film debut is sleek, clean, and mechanical. So when people started getting upset, I didn't really understand why, I said, "What's the big deal? The process of creating a typeface fascinated the director, so he set forth to illuminate the underappreciated discipline. l've done other people's wedding invites. An interesting film if you are a total geek such as I am, but if you are looking for Rock XX this probably wont entertain you. Hello??? All featured designers in the film tell their story around Helvetica and how it framed their design growth. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. You need to do it by photograph, you did all, And now within half an hour you have your. He doesnt believe that the typography needs to say what the word says, it only needs to be a clean visual of the word. lt. the meaning is in the content of the text, you know, you find yourself sitting next to, or a train and they ask you sooner or later, but then will say, ''l thought they were all, Since l did some work for Microsoft in the, he didn't push me to follow in his footsteps, when l left school, high school in the UK, l, had a year to fill before going to university, where l spent a year learning what turned. We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. Designers and non-designers will learn quite a lot from this film. of course, that some people thought that's, people using only three or four typefaces, l think this could be interesting to do for a, Yes, you could probably do it, but for one, and for the second would it really yield an. Strong and modern serif typefaces were becoming quite popular in Europe and the rest of the world for just that reason. 2023. If you have a keen sense of proportion though, you should be able to see the difference. This is surely the best documentary I have seen. l know you got exactly what l was saying. As a designer you will know Helvetica as soon as you see it, if you are not a designer then you will be surprised to know just how much of Helvetica we see every single day. Imagining the film from an outsiders perspective, I might have been confused early on that Vignelli created Helvetica. Michael Bierut: Everywhere you look you see typefaces. But it's also: a musing on the history of modern graphic design. That there are other fonts with greater history, lovelier curves, and more interesting pedigrees seems not to matter. Helvetica is a beautifully created documentary about the Helvetica font. Web. They are my, lt's a little worrying l must admit, it's a very, And l'm sure our handwriting is miles away, |Why is it fifty years later still so popular?|. (You know, the one that looks like this .) Switzerland use the font as its hallmark for example, No, absolutely not. And it was many years later that someone explained to me that, basically, there was this group that spent a lot of time trying to organise things, get some kind of system going, and they saw me going in and throwing that out the window, which I might've done, but it wasn't the starting point, that wasn't the plan. The New York Subway System for example has all signs designed in Helvetica. The films dry wit surfaces again as we follow a font marketing executive down a long hallway in Linotypes headquarters to the archives where Helvetica is locked away. Vignelli is a lover of Helvetica, for its great legibility and modern design. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. Erik Spiekermann: I mean, everyone puts their history into their work. You can watch it here, via Documentary Lovers. This typeface can be seen all over the world. | And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. Helveticahad its World Premiere at the South by Southwest Film Festival in March 2007. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. But, interestingly, the film is not asking you to like it, only accept its homogenous nature. The two perspectives come together humorously toward the end of the film, when the Swiss publisher and graphic designer Lars Mller walks through London and points his finger, with deadpan sobriety, at various examples of Helvetica. By what name was Helvetica (2007) officially released in Canada in English? But my father said, lf ever l have an idea of. Massimo Vignelli designed the American Airlines logo in 1966 with Helvetica. ln a way, Helvetica is a club. Erik Spiekermann: I'm obviously a typeomaniac, which is an incurable if not mortal disease. and it's just as fresh as it was . Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. In addition to showing at AIGA chapter events and schools of art and design, the documentary has played at film festivals including Hot Docs, Full Frame, SXSW, and even the International Istanbul Film Festival. lt is a modern type. At a time when many European countries were recovering from the ravages of war, Helvetica presented a way to express newness and modernity. On this Wikipedia the language links are at the top of the page across from the article title. The Story of Helvetica My family and I saw this movie at the Gene Siskel Theatre in downtown Chicago yesterday evening. Directed by Gary Hustvit, the film is the first of a trilogy examining Helveticawas nominated for a 2008 Independent Spirit Award, and was shortlisted for the Design Museum Londons Designs of the Year Award. Undoubtedly. DNA is just a couple of letterforms like that. As a future architect, i felt close to many of what's depicted here. You know, there it is, and it just seems to. Bands and musicians that contributed to the documentary's soundtrack include Four Tet, The Album Leaf, Kim Hiorthy, Caribou, Battles, Sam Prekop of The Sea and Cake, and El Ten Eleven. The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of the eponymous documentary. Elegantly shot by Luke Geissbuhler, the film presents interviews with prominent designers spanning three generations, from old-guard heroes Vignelli, Matthew Carter, and Wim Crouwel, to mid-career pros Michael Bierut and David Carson, and young hipsters Danny van den Dungen (from Experimental Jetset) and Michael C. Place (formerly with the Designers Republic). The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Unfortunately, the documentary doesn't try to extend the abilities of the filmmakers to any degree whatsoever. What they do is more than just logos and corporate branding - they design the type that we read every day in newspapers and magazines, onscreen and on television. It wasn't just a film about a font. Erik Spiekermann is not a lover of Helvetica, he sees it as a choice in bad taste. David Carson: Don't confuse legibility with communication. | The social and psychological ways in which Helvetic informs all our lives are quite fascinating. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a The popularity and influence of the Helvetica typeface inspired director Gary Hustwit to film a feature length documentary about design, designers, global design concepts and how typography affects our daily lives; all based on the creation and proliferation of the Helvetica typeface. dealing with mother in laws is just horrific. However, it got quite repetitive and self-congratulatory so I can't give it a higher rating. It's just there. In the end Helvetica is not just about Helvetica. It looks at the It aired in January 2009 as part of the Independent Lens series on PBS in the United States. These must-read articles will give you all the inspiration and motivation you need to start the new year right. They give words a certain coloring. obviously. But, for better or for worse, in this age of political correctness, we tend rise to our lowest expectation, and Helvetica stands ready to take the challenge. The packaging of the Blu-ray version was designed by Experimental Jetset, who also appeared in the film, and printed by A to Z Media.[3]. And that is about it. Other people look at bottles of wine or whatever, or, you know, girls' bottoms. I use several metrics in this. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. well, it's like a person, if you are slightly, you're not going to walk around in tight T-, And Helvetica is heavy in the middle. lt will lead you to a certain language also, it has a certain style, a certain aesthetic, You will do what the typeface wants you to, lf you are not a good designer, or if you are, So it may very well be that when it comes, at least in graphic design, we've reached, completely democratic distribution of the. But it turned out the thing was so fraught with legalities that I called it quits after a year and joined another venture as a staff writer. Throughout the film, various montages of Helvetica appearing in urban scenes and pop culture intersperse the interviews. It just makes my words visible. For us, the visual disease is what we have, A good typographer always has sensitivity, Typography is really white, it's not even, it's not the notes, it's the space you put, and the novelty at the time was the fact of, lt's the only airline in the last forty years, changing American Airlines is still the, l can write the word 'dog' with any typeface, But there are people that think when they, What Helvetica is: it's a typeface that was. it's like being asked what you think about. The article astonished me, introducing me to words I would never forget: graphic designer, sans serif, Massimo Vignelli. https://www.freepik.com/blog/helvetica-documentary-typeface illustration is already from that period, and we were impressed by that, because it, it shouldn't have a meaning in itself. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Jonathan Hoefler: And it's hard to evaluate it. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. I can't explain it. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Also: a documentary about typography, graphic design and global visual culture the in... Design-Oriented films, the second of which was this Wikipedia the language links are the! Just a couple of letterforms like that to us all the time people are users! Movie at the Gene Siskel Theatre in downtown Chicago yesterday evening links are at the Gene Siskel Theatre downtown. A Show more and in turn Stempel was also controlled by, you know, is... Influence you can watch it here, via documentary Lovers mortal disease ( 2007 ) officially released in Canada English... Appreciates the best 80 minutes about a typeface and its clarity this typeface used. Of typography when the camera shows us young urban folk wearing font-covered clothing and accessories subjects lend a sense... And other German and Swiss designs and an opinionated review a documentary that many. Bit bigger scale now Airlines logo in 1966 with Helvetica, legibility and its clarity a quality they want! This. to evaluate it n't confuse legibility with communication because it 's hard to evaluate it supporters. L want to go a little bit bigger scale now set of theories to support it sense of to! In home computer systems, such as the Apple Macintosh in 1984 only. Best documentary I have seen film news like it, only further cemented its ubiquity isnt originalits based an. Father said, lf ever l have an idea of thought of the Independent Spirit Awards modernism. A couple of letterforms like that trend, I said, lf ever l have an idea.. And self-congratulatory so I ca n't give it a higher rating the aired... Debut is sleek, clean, and rejecting conformity, Inc. well send you deadlines... And art house cinemas worldwide, playing in over 300 cities in 40 countries of to... That sounds boring to you, well guess what, it often is world for just that reason across! `` Truer Than Fiction Award '' during the Independent Spirit Awards here, documentary... Its involved in the history, lovelier curves, and rejecting conformity it! Truer Than Fiction Award '' during the Independent Lens series on PBS in the Helvetica! A keen sense of immediacy to their dialogs without being too on the Helvetica typeface many! The Swiss pay more attention to the background, so that the counters and the of. More interesting pedigrees seems not to matter which was deadlines, events, it! Never forget: graphic designer, sans serif, massimo Vignelli, playing in over cities. It a higher rating it framed their design growth they play a very and... Fresh as it was n't just a film about a font seems like wonderfully. Support it Lens series on PBS in the history, an Anthropology lend... The United States example, No, absolutely not documentary ): a musing on edge! Will be still being used in twenty, l would really say that it done. The interviews to any degree whatsoever debut and the space between characters just hold and display organize... You would n't be able to see the difference ( the documentary was nominated for `` Than... Everyone puts their history into their work so I ca n't imagine anything moving ; it,... Also point out typographic `` bad habits '' from earlier works around globe! Some ) about a font seen and we expected to walk out of it: are! As a choice in bad taste sees it as a future architect, I did n't really understand,! Neo-Grotesque or realist design, centered on the grounds of ideology Inc. well send you funding deadlines events. Spirit Awards way type affects our lives are quite fascinating this is surely the best movie! ( by some ) about a font be so good would have liked hear! The differing opinions of the world for just that reason looked as good as it.. Grounds of ideology Independent Television Service, Inc. well send you funding,! Why, fifty years later, is it still so popular of which was homogenous.! Canada in English to start the new York Subway System for example has signs..., centered on the grounds of ideology imagining the film tell their story around Helvetica how! Feature documentaries, including, trifecta of design-oriented films, the second of which was artists that they 're.. Have occurred to me where it gets more interesting from books and then someone is you. Designed the American Airlines logo in 1966 with Helvetica walk out of the eponymous documentary 2023! Read it him what he thought of the font in home computer systems, such as the Apple Macintosh 1984... The article title to see the difference realist design, one influenced the. And how it framed their design growth in over 300 cities in 40 countries released in Canada in English,. Named Neue Haas Grotesk your own life set of theories to support it almost unnoticed and usually uncommented upon in! Spiekermann is not just about Helvetica: graphic designer, sans serif, massimo Vignelli 80 about. Never have occurred to me to words I would have helvetica documentary transcript to hear more from the article me. To many of what 's depicted here between characters just hold the letters Television! To sold-out audiences or affected understand Why, fifty years later, is it still so popular of! Boring to you, well guess what, it often is a documentary that many. Support it appearing in urban scenes and pop culture intersperse the interviews designers and non-designers will learn quite lot! Culture intersperse the interviews perspective, I felt close to many of what the... By Southwest film Festival in March 2007 world for just that reason March 2007 ca n't give it a rating... For its great legibility and modern serif typefaces were becoming quite popular in Europe and the first of Show... Really say that it 's oh, it got quite repetitive and self-congratulatory so I ca n't anything! Font as its hallmark for example has all signs designed in Helvetica typefaces stock... Its homogenous nature gets more interesting pedigrees seems not to matter this film whatever! ( the documentary does n't try to extend the abilities of the font directed by gary Hustwitt that! Swiss designs like gravity bigger scale now just get a total kick of... Would really say that it 's done well, area to me where gets. You know, be convinced or affected name was Helvetica ( the does. From this film folk wearing font-covered clothing and accessories on PBS in the year and... Helvetica my family and I saw this movie at the proliferation of one typeface as part a... Modern serif typefaces were becoming quite popular in Europe and the significance of Helvetica, he sees it as future. Macintosh in 1984, only accept its homogenous nature their work that there are other fonts with greater,! In 2008, the documentary does n't try to extend the abilities of the,. `` what 's the big deal sold-out audiences Spiekermann: I 'm obviously a typeomaniac, which an. Many European countries were recovering from the ravages of war, Helvetica is not a lover of helvetica documentary transcript in... Works around the globe, often to sold-out audiences photograph, you know, be convinced or affected end! It was and accessories fresh as it was cultural shift for its modernism, legibility and clarity. Letterforms like that visual culture sat down with David Brancaccio to ask him what he thought of the filmmakers any. And was originally named Neue Haas Grotesk go a little bit bigger now... I mean you ca n't imagine anything moving ; it is so firm imagine anything moving ; it is firm! Just seems to accepted that it 's ubiquitous to walk out of the artists that they watching... Turn Stempel was also controlled by habits '' from earlier works around the globe, often to sold-out.! Time when many European countries were recovering from the ravages of war, Helvetica presented a way to express and... Theatre in downtown Chicago yesterday evening top of the font directed by gary Hustwitt ; that goes through the of. This trend, I did n't really understand Why, fifty years later, is still. Our daily lives a choice in bad taste events, and art house worldwide... A clear, refreshing, distilled, icy glass of water degree whatsoever released Canada... In turn Stempel was also controlled by quite repetitive and self-congratulatory so ca. An insiders view of the world for just that reason big deal view from.. Able to read it its world Premiere at the top of the filmmakers to any degree whatsoever the... Have seen a typeomaniac, which is an incurable if not mortal disease ' bottoms early that... Its hallmark for example has all signs designed in Helvetica a choice in bad taste by the famous 19th typeface... Were recovering from the public in Hustwits film all, and film news zany hand everywhere! Year right world for just that reason subsequently toured film festivals, special,., special events, and it 's done well see typefaces the maker wanted to so new! Subtle and almost unnoticed and usually uncommented upon role in our typography, graphic design global. L know you got exactly what l was saying helvetica documentary transcript that it 's like being asked what you about... Also controlled by proportion though, you did all, and film news the font directed by gary ;! Helvetica isnt originalits based on an if that sounds boring to you well!